White Castle-Scented Candle

The founder of Nest Fragrances, the company that concocted this fast food candle, stated: "When I think of truly superior aromas, I think of the aroma of a freshly grilled White Castle hamburger."

Superior food? Uh, no. Superior aroma? I highly doubt it. Superior advertising and smell-induced-brainwashing? I'd say so! We can't taste food without a sense of smell, and marketing that idea was truly ingenious. But this kind of stunt approaches evil corporate proportions, seeing as how stores already utilize over-reaching odors in malls to suck you in... and because I'm concerned as a highly suggestible foodie citizen.

Donut on TV? I need one. A plate of lasagna in a magazine? That's what we're having for dinner. White Castle-scented candle in my room? Well, we don't have one around here, but we're going to In N' Out.
There's no doubt going to be a limit to the rate of return on the candle magic when people get sick of smelling and eating White Castle on a daily basis. But if we're going forward with this fusion of household items and food in marketing, may I ask that someone finally invent 3D Food for my TV? The Food Network would be so much more enjoyable. Because I can hear the "pitchiness" on American Idol, but I can't taste the over-salted soup on Iron Chef!